International Communication Studies in Literature and Art (ISSN 3079 -2711)

ICSLA, Vol.1, No.1，2025, pp.113-120 

海上丝绸之路叙事中的粤港澳经验：

文化符号的媒介转译与传播范式创新

张  衡（Zhang Heng）[1]

摘要：作为海上丝绸之路文化圈不可或缺的重要一环，粤港澳地区文化的发展变迁在生成其自身文化性格标识的同时，不断推动着粤港澳“海丝”叙事的生成与发展、更新与转型。粤港澳“海丝”叙事与其特殊的地理环境、书写传统密不可分，更源于其自身强大的生命力，在发展过程中巧妙地融“变”与“不变”于一体，已成岭南文化的重要表征；当代粤港澳“海丝”叙事注重呈现时代气象之新，善于“翻新再造”地域文化符号，巧用跨媒介创意促作品增殖；面向未来的粤港澳“海丝”叙事扎根传统、放眼世界，亦充满生机和潜力，为新时代文学叙事及文化传播发展提供了可鉴之途。

关键词：粤港澳；“海丝”叙事；文学创意；地域文化；传承创新

Title: The Guangdong-Hong Kong-Macao Experience in the Maritime Silk Road Narrative: Media Translation and Communication Paradigm Innovation of Cultural Symbols

Abstract: As an indispensable part of the cultural circle of the Maritime Silk Road, the development and change of culture in Guangdong, Hong Kong and Macao not only generates its own cultural identity, but also constantly promotes the generation, development, renewal and transformation of the “Maritime Silk Road” narrative in Guangdong, Hong Kong and Macao. The narrative of “Maritime Silk Road” in Guangdong, Hong Kong and Macao is inseparable from its special geographical environment and writing tradition. It is also derived from its own strong vitality. In the process of development, it skillfully integrates “change” and “invariability” into one, which has become an important symbol of Lingnan culture. The contemporary Guangdong, Hong Kong and Macao “Maritime Silk Road” narrative focuses on presenting the new spirit of the times, is good at “renovating” regional cultural symbols, and skillfully uses cross-media creativity to promote the proliferation of works; the future-oriented Guangdong-Hong Kong-Macao “Maritime Silk Road” narrative remains rooted in tradition, takes a global perspective, and embodies vitality and potential, which provides a reference for the development of literary narrative and cultural communication in the new era.

Keywords: Guangdong, Hong Kong and Macao; the Narrative of “Maritime Silk Road”; Literary Creativity; Regional Culture; Inheritance and Innovation

[1] 张  衡（Zhang Heng），广东药科大学马克思主义学院讲师，文学博士，研究方向：粤港澳文学文化、中医药文化、大学美育等。电邮：hengzh94@163.com。