International Communication Studies in Literature and Art

ICSLA, Vol. 1, No. 2, 2025, pp.301-311.

Print ISSN: 3079-2711; Online ISSN: 3104-5081

Journal homepage: https://www.icslajournal.com

 DOI: Https://doi.org/10.64058/ICSLA.25.2.13

From “Soft Communication” to “New Narratives”:A Review of Wang Jingxuan and Liu Qi’s International discourse system of “the Belt and Road” initiative

Yu Zixuan(于子玄)

Abstract: International discourse system of the Belt and Road initiative (Wang Jingxuan & Liu Qi, Eds., Social Sciences Academic Press, 2024) constructs a theoretically rigorous and pragmatically significant framework for discourse analysis. Employing data-driven and interdisciplinary research methodologies, this seminal work provides systematic guidance for enhancing China’s international discourse power, emerging as a pivotal academic contribution to the study of diplomatic communication in the context of China’s major-country diplomacy with distinctive characteristics in the new era. Based on the research, this review proposes a tripartite analytical framework—“Breakthrough-Reconstruction-Deep Cultivation” — to deconstruct the Belt and Road external communication discourse system. It argues for centering the "A Community with a Shared Future for Mankind" as the core narrative paradigm, thereby advancing an inclusive meta-narrative framework for global governance. Such an approach seeks to (a) promote development in a more fair and just direction of global governance systems, (b) foster understanding, and (c) foster transnational cooperation through discursive synergy.

Keywords: the Belt and Road; External communication discourse system; Soft communication; Cultural narrative

Author Biography: Yu Zixuan, Lecturer, School of Hotel and Tourism Management, Shunde Polytechnic University. Research Interests: Tourism Management, Smart Tourism. Email: 100040937@qq.com.

标题：从“软传播”到“新叙事”——评王璟璇、刘琦的《“一带一路”对外传播话语体系建设》

摘要：《“一带一路”对外传播话语体系建设》（王璟璇、刘琦主编，社会科学文献出版社2024年）深入构建了一套兼具理论深度与实践价值的话语体系框架，运用数据驱动和多学科融合的研究方法，为讲好中国故事、提升国际话语权提供了科学的方法论指导，是新时代中国特色大国外交传播领域的重要学术成果。基于此著作，本文构建“破局-重构-深耕”的三维分析框架，对“一带一路”对外传播话语体系展开深入解构，提出应以“人类命运共同体”理念为叙事核心，旨在为全球治理提供一个更具包容性的元叙事框架，以此推动全球治理体系朝着更加公平、公正的方向发展，促进不同国家和地区之间的理解与合作。

关键词：“一带一路”；对外传播话语体系；软传播；文化叙事

作者简介：于子玄，顺德职业技术大学酒店与旅游管理学院讲师，研究方向：旅游管理，智慧旅游。电邮：100040937@qq.com。

Received: 30 Apr 2025 / Revised: 02 May 2025 / Accepted: 06 Nov 2025 / Published online: 30 Nov 2025 / Print published: 30 Dec 2025.