International Communication Studies in Literature and Art

ICSLA, Vol. 1, No. 2, 2025, pp.295-300.

Print ISSN: 3079-2711; Online ISSN: 3104-5081

Journal homepage: https://www.icslajournal.com

DOI: Https://doi.org/10.64058/ICSLA.25.2.12

Paradigm Shifts in the International Communication of Chinese Online Literature in the Context of Digital Civilization: A Review of Crossing Digital Civilizations: A Tutorial on the International Communication of Chinese Genre-based Online Literature

Jiang Xinyan

Abstract：This review engages with Crossing Digital Civilizations: A Tutorial on the International Communication of Chinese Genre-based Online Literature （World Book Publishing Company 2025）, edited by Wu Changqing, by examining its contributions across three central dimensions: the global circulation of online literature, the restructuring of genre within platform ecosystems, and the pursuit of cultural resonance through expressive participation. Rather than following conventional paradigms of external communication, the book foregrounds the intricate interdependencies between genre fiction and the infrastructural logic of digital platforms. It brings into focus an emerging global communication ecology—where genre functions not just as content, but as a narrative vehicle; platforms act as both mediators and regulators; and user communities become engines of vitality and meaning production. Through strategies such as “re-genrification,” platform localization, and the construction of full-spectrum IP chains, the book highlights the flexible, adaptive nature of Chinese online literature in transnational contexts. More than a technical manual, it outlines a fresh model for cultural dialogue in the digital age—one grounded in affective storytelling, community co-creation, and infrastructure-aware dissemination. At the same time, the volume does not overlook the tensions embedded in this model. It raises critical concerns about the potential flattening of cultural depth under algorithmic pressures, and the risk that genre narratives may become increasingly formulaic in the pursuit of global appeal. The review emphasizes the book’s call to preserve expressive subjectivity and safeguard cultural complexity—reminding us that in a time of rapid global flows, diversity is not a given but a responsibility to uphold.

Keywords：Chinese online literature; digital platforms; genre communication; Crossing Digital Civilizations: A Tutorial on the International Communication of Chinese Genre-based Online Literature

Author Biography: Jiang Xinyan, Doctoral student at the Center for Literary Theory and Aesthetics of Shandong University, research interests include literary aesthetics, science fiction theory, and cultural industry. Email: 1455321236@qq.com.

标题：数字文明语境下中国网络文学国际传播的范式转向——评《跨越数字文明：中国网络类型文学国际传播教程》

摘要：本文评介了吴长青主编的《跨越数字文明：中国网络类型文学国际传播教程》(世界图书出版社2025)，围绕“出海与出圈”“类型重构与平台机制”“文化共鸣与表达能动性”三大核心维度，系统分析了该书的学术洞见与实践价值。不同于传统的对外传播模式，书中强调网络类型文学与数字平台逻辑之间的互动关系，揭示了一种新的全球传播生态：类型叙事成为文化传播的媒介，平台机制构成联通内外的桥梁，用户社区则为传播注入持续活力。书中提出的“再类型化”“平台本地化适配”以及“全版权开发”等策略，展现了中国网络文学在跨文化传播中的高度适应性，并为数字时代的文明对话提供了全新路径。与此同时，作者亦提醒读者警惕平台逻辑可能带来的文化深度流失与内容同质化风险，强调在全球文化流动加速的背景下，维护表达主体性与文化复杂性的重要性。

关键词：中国网络文学；数字平台；类型传播；《跨越数字文明：中国网络类型文学国际传播教程》

作者简介：姜欣言，山东大学文艺美学研究中心博士生，研究方向：文艺美学、科幻理论以及文化研究。邮箱：1455321236@qq.com。

Received: 01 Jul 2025 / Revised: 05 Aug 2025 / Accepted: 06 Nov 2025 / Published online: 30 Nov 2025 / Print published: 30 Dec 2025.